Specificity Sells: How to Write a Sales Page that Turns Lurkers into Leads

An attention-grabbing headline. Head-nod-inspiring copy. A click-worthy call-to-action. How do the pros do it? In this presentation, you'll learn why infusing voice of customer into your writing process is the (not-so-secret) secret to writing sales copy that has your audience hanging on every word. Plus, you'll walk away with super specific (naturally) examples for how you can plan and write your money-making sales page.